FRAMA APOTHECARY

The St. Pauls Apothecary Collection is a line of skin care and scent products by Frama, an independent Danish creative studio. Introduced in 2016, the Apothecary Collection is inspired by St. Pauls Apotek - a historic, wood lined pharmacy in central Copenhagen rst established in 1878. Located in the iconic neighborhood of Nyboder, the St. Pauls Apotek is now home to Frama’s creative studio space, a modern design laboratory for testing materials, ingredients, and ideas. At its core, Frama de nes their work as a dialogue between opposites, a linking of the classical and the contemporary, a conversation between digital and analogue. And just as the physical space of St. Pauls Apotek has become a symbol of this aesthetic dialogue, so too is the St. Pauls Apothecary Collection both a nod to the past and a re ection of this present day synergy.